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We get the job done, and it's exciting how we do it.


Below is just a sample of our marketing. 

Your property Lis
ting will be syndicated across the internet . . .

Here are just a few places ….

www.rocklandcountyrealestate.com

www.rocklandcondosandtownhouses.com

www.nanuetrealestate.com

 

http://localism.com/ny/nanuet - Nanuet Properties: Localism

 

And here:
 

 Rockland County Real Estate Marketing

Point2 Homes
Zillow
Google Base
Craigslist
Backpage
Yahoo! Real Estate
VideoHomes
FrontDoor.com
Oodle
Trulia
LiveDeal
Condo.com
City Cribs
Vast
Hotpads
Cyberhomes
HomeScape
HouseHunting.ca
CLR Search
Clickable City Directories
House.com

Worldwide-Realestate-ForSale

 


LONG BUT WORTH THE READ FOR PRODUCT KNOWLEDGE
IF YOU'RE TRYING TO SELL YOUR ROCKLAND PROPERTY.


August 16th - still not sold

August 2nd - still not sold

June 20th - still not sold

Below is a update of my recent article on the importance of properly pricing your Rockland County NY property for sale.   At this writing (8.2.08) the sellers have now reduced their property by $90,000 and the property is STILL sitting there, and we are now in August, one of the slowest market times of the year, plus after that fast approaching the fall market leading up to the winter months (another slower time).  The agent who listed that property so high did a grave disservice to the seller.  This is one of my biggest pet peeves about our industry.  Agents who knowingly take an overpriced listing just to have inventory.  It's just so wrong.

 


Is your Rockland Listing Overpriced? (updated 8.16.08)

Click here 
http://www.visualtour.com/shownp.asp?sk=29&t=1522557

No address given for obvious reasons.  But its still sitting there.  A prime prperty in Nanuet which couldhave sold in the first week.  My prediciton. Sale price between 475 and 525K.

Overpriced Rockland County NY listings

June 20, 2008 - An update to the saga below:  The property referenced in the article below STILL HAS NOT SOLD.  It's been almost one month. 


Below is a reprint of my recent article on the importance of properly pricing your
Rockland County NY property for sale.   At this writing (8.2.08) the sellers have
now reduced their property by $90,000 and the property is STILL sitting there, and
we are now in August, one of the slowest market times of the year, plus after that
fast approaching the fall market leading up to the winter months (another slower
time).  The agent who listed that property so high did a grave disservice to the
seller.  This is one of my biggest pet peeves about our industry.  Agents who
knowingly take an overpriced listing just to have inventory.  It's so wrong.

 


Is your Rockland Listing Overpriced?

Overpriced Rockland County NY listings

June 20, 2008 - An update to the saga below:  The property referenced in the article below
STILL HAS NOT SOLD.  It's been almost one month. 


DO NOT OVERPRICE YOUR LISTING if you really want to sell within 60 days, or you will sit there.

That's the truth.

SOAPBOX MOMENTS !

Last week I met with a local resident who wanted to sell his Rockland home.  As usual, I did a very thorough "Market Trend" Market Analysis.  These competitive market analyses take 4-6 hours to prepare and leave absolutely no doubt in the mind of the analyst (that would be me) exactly what the chances are of the seller's ability to sell a commodity that is in great supply right now.  I can predict quite accurately how much time, and within a few thousand dollars the expected price point at which the property will sell.  There is an old saying . . .

Facts and Figures don't lie, but "people do".  "Overpricing a listing is good for nobody," agrees Rick Landuyt, e-PRO®, an associate broker at Coldwell Banker Schweitzer Real Estatein Troy, Mich. I whole heartedly agree with this mindset.  This is why I always come preparedwhen I meet with a potential client and SHOW THEM what exactly is happening in the Rockland Real Estate market.  Unfortunately, this poor seller did not listen to my advice . . . he called in another realtor, who no doubt puffed him up with whatever drivel sounded good to this naive seller.  So .... the seller  "drank the kool-aid" and bought the big lie that "oh your property will sell very high because _________" blah blah blah.

Why would a broker take an overpriced listing anyway?

Mr. and Mrs. homeowner let me tell you a big secret that most real estate brokers won't tell you.  The reason that they will take an overpriced listing, knowing full well that they don't' have a snowballs chance in hell of selling it anywhere near the price they listed it for follows. 

You see, when the calls come in on that overpriced gorilla,  the caller will exclaim "what are you crazy"... I don't even want to see that house.  And all of a sudden that "realtor" will inform the caller that they do have other properties that are available in the price range they want to see.  

BINGO!  You, Mr. Overpriced Listing Seller person have just been used.  But you didn't even know it.  This scenario will play out over and over and over.  Within a few weeks you WILL begin to realize that you were lied to. But now its too late because you signed a 6 month (or more) listing.  They waxed eloquent about their marketing expertise and their database, and their thousands of agents, but here your house sits ... lonely and waiting for some poor slob to come see it, let alone make an offer on it.

So . . . there you have it Mr. Overpriced Listing Seller .... this is why a realtor (who in my opinion is not even a realtor) would take an overpriced listing.  I'm sick to death of the unprofessionalism I see day by day around me.

I can tell you Mr. Seller what you want to hear (wow your house is worth gold, when in my heart I know its not) or I can tell you the truth. 

The TRUTH is that there is a glut of inventory in the Rockland Real Estate market.  Why in the world would a qualified buyer prance through an overpriced listing when there are countless well priced properties begging for offers? 

In case you're thinking/wondering if the realtor "thinks" so highly of your property that you'll certainly have the chance to get more...think again . . . Even "if" a buyer did come through and offered you your inflated price, 97% of these properties are financed through a bank.  Guess what Mr. Overpriced Listing Person .... you now have to get through the arduous task of the appraisal.  The appraisers will use the very same criteria and statistics for their analysis as I do.  At some point, you will hear the truth, but now it may be too late, for your once enthusiastic buyer will walk away.  This is the stuff that real estate horror stories are made of, and our market is rife with them.

So ... I think/hope you get my point.  PLEASE if you are serious about selling your investment, PLEASE do business with someone who will tell you the truth and support that truth with facts and figures. 

Don't think I'm not tempted Mr. Seller to do what my competitors do . . . I'm human too.  I have bills to pay too . . .but I have something more important to maintain and that is INTEGRITY.  I can put my head on the pillow every single night knowing that I've dealt honestly and in truth.  And one final thought so you don't think I'm being too frank . . . none of this is really your fault, Mr. Overpriced Listing Property Person . . . why ???

YOU'VE BEEN LIED TO.  You didn't know any different, because after all . . the realtor said it was so, and you believed them.

Oh...ps.  I get asked quite often "how many listings do you have" . . . My answer is this.  It's not how many listings do I have....how many do I not have?  How many of my listings have sold.  My answer is just about every single one.  There are a couple of exceptions to that ... those small exceptions,   In each case are because the seller did not listen to pricing advice supported by facts and figures readily available to all. In the case mentioned above, the seller rewarded my honesty with choosing a realtor who lied to him.  I, (like many sellers and agents gone before me) have had to learn to hard way . . . overpriced listings are a total waste of time, energy and money. 

and p.s.s. - I must hasten to add that not all realtors conduct their business this way.  The professional agents will, of course, layout the truth for their clients.  Common sense tells us that business will not thrive in an environment of deception, and referrals will be nonexistent.

Angela Fish Chan
Broker/Owner, Rockland County Real Estate


 



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